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2023 Platinum Director2020 Gold Director2020 Silver DirectorJoined BWL in 2019A MESSAGE FROM PDCHERYL YONG XUI ERHello BWL family,As we wrap up an incredible 2025, my heart is overflowing with gratitude and pride for how far our team #SecretFam has advanced. We began as a small group of skincare lovers who believed in change, and we%u2019ve now flourished into a thriving community of over 8,700 members across Malaysia, Singapore, and 14 more countries.But achieving this remarkable growth didn't mean our year was without challenge.Looking back, 2025 truly tested our resilience. The market slowed, and challenges emerged relentlessly, yet what I%u2019ve witnessed from our team has been remarkable. Rather than yielding, we chose to elevate, learn, and expand.That relentless spirit and resilience immediately guided our next move: a strategic pivot.When momentum dipped, we pivoted. We focused our energy inward, sharpening our skills, refining our systems, and preparing to lead our builders with greater power and clarity. Above all, I%u2019m immensely proud of how we stayed grounded in our core values: unity, growth, and authenticity. From our first-time achievers and our incredible builder moms balancing family and dreams, to our directors mentoring future leaders, every single story confirms why I started this journey.With our values confirmed and our systems sharpened, we look forward to the future with renewed clarity.As we move into 2026, our vision is to rebuild stronger, refine smarter, and rise higher%u2014together.We will focus on three key pillars:1. Rebuilding New Energy and Momentum %u2014 We will open our arms to new members who share our love for transformation, healthy skin, and community.2. Refining Our System %u2014 We will simplify training and duplication so every builder can grow with confidence.3. Rising as a Team %u2014 We will empower our current leaders to lead with purpose and guide new leaders to discover their full potential.These three pillars anchor the boldest part of our vision: welcoming an incredible wave of new growth and talent.When I look back, I see a girl who just wanted to make her mom proud and have more choices in life. Today, I stand surrounded by women who are rewriting their own stories, proving that courage, consistency, and belief can truly change everything.The courage and commitment I see in every one of you should serve as a personal confirmation. If you're reading this and asking yourself, 'Can I do it?'%u2014my answer is unwavering: Yes, you absolutely can. All you need is the courage to begin. Start with one dream, one action, and one belief, and the rest will naturally unfold.That simple start%u2014that shift in mindset%u2014is all it takes to close this chapter strong and launch the next.fifffflffifl%u001a%u0019%u0018%u0017%u0018fl%u0016%u001a%u0015%u0014%u0015%u0013%u001a%u0012%u0018ffl%u0016%u001a%u0011%u0010%u000f%u0011%u000eflff%u001a%u0017%u000c%u001aff%u0017fflff%u000f%u001a%u0015%u0014%u0015%u000b%u001a%u0018%u0017%u0018fflff%u000c%u001a%u0012%u0018ffl%u0016%u001a%u0019%u0018%u000fff%u0009%u001a%u0017%u0008%u0016%u000e%u000fff%u000c%u001a%u0007%u0006%u001affl%u0016ff%u001affl%u000f%u0010ffl%u0016%u001affl%u0016ffl%u001a%u0018%u0017%u001a%u0005%u0004fi%u0009%u001a%u0012ff%u001a%u000c%u000e%u0017%u0003ffl%u001a%u0010flffl%u001a%u0007%u0010%u0018%u0001%u000c%u001a%u001a%u0007%u0010fl%u0018%u0017ffflfl%u001a%u0012ff%u001a%u0007%u0010%u0018%u0001%u000c%u001a%u0001%u0018%u0081fffl%u001a%u0017%u000c%u001a%u0019%u000fffff%u000c%u000e%u008d%u008fBecause when we commit to growing ourselves, everything around us grows.%u201c%u201cWhen women come together with purpose, magic happens.With love & gratitude,CHERYL YONGPlatinum Director3